Aarush Raj

‣ Optimized website performance, resulting in a 20% decrease in page load times. ‣ Achieved a perfect SEO score (100) for key website pages, enhancing organic search visibility. ‣ Developed responsive and accessible UI/UX features, improving user satisfaction by 15%. ‣ Implemented SEO best practices that increased organic search traffic by 25%. ‣ Designed and launched blogs, events, and careers pages, contributing to a 30% increase in website engagement

- Built Power BI dashboard to visualize core business KPIs (e.g. Cost per click, Impressions), optimizing to narrow down top 10 campaigns - Aggregated unstructured data and using Excel and Pandas(python) to create visualizations.

- Built diverse supervised, unsupervised ML models. Implemented algorithms: Decision Trees, Logistic Regression, SVM, Naive Bayes, K-means. Proficient in hyper-parameter tuning, cross-validation, and feature engineering. - Performed an extensive exploratory data analysis to find out the most successful teams and players that brands should pool for the next endorsement of their products