Senior Full Stack Engineer (Founding Member)
Folkflair Fashion
FolkFlair is a women's ethnic wear that offers a wide range of traditional and contemporary Indian fashion, including Lehariya suits, Anarkali sets, co-ords, and more. - Increased website conversion rate by 35% by implementing performance optimizations, mobile-first design principles, and a frictionless checkout experience. - Automated SKU syncing and product uploads across Amazon, Flipkart, and Meesho, reducing manual listing efforts by over 70% and improving operational efficiency. - Achieved a 3x boost in organic traffic within 4 months by executing structured SEO strategies, including schema markup, keyword optimization, and content marketing.
Senior Software Engineer
NCompas Business Solutions Inc
NCompas Business Solutions Inc. is a custom software development and product engineering company that specialises in crafting software solutions that drive digital transformation and innovation. - Led a cross-functional development team and established a Center of Excellence (CoE) for frontend development, delivering multiple high-impact projects on time and within budget. - Spearheaded continuous learning programs, enabling team adoption of modern stacks like React.js, Next.js, and cloud-native solutions (AWS, Azure), increasing team efficiency by ~25%. - Developed and executed marketing and social media strategies that increased brand engagement by 30% and enhanced digital visibility. - Collaborated with stakeholders to align technical deliverables with business objectives, optimizing workflows and improving resource utilization across projects.
Software Engineer II
Terralogic Inc.
Terralogic is a Custom software development and IT Solutions Services company offering IoT, Cloud, DevOps, App development, Cybersecurity, UI UX Design and More. - Led full software development lifecycle, from architecture to deployment, delivering scalable web applications with robust API integrations for global clients. - Directed multiple project modules, including payment gateway integration, MicroFrontend architectures, and e-commerce solutions, resulting in ~20% faster development cycles. - Enhanced code quality with automated testing and rigorous code reviews, leading to ~40% reduction in production bugs. - Onboarded and mentored 5+ new team members, accelerating their ramp-up and promoting adherence to best coding practices. - Implemented CI/CD pipelines, reducing deployment times by 60% and enabling frequent, stable releases.
UI / UX Developer
Design Dimensions
Design Dimensions is a graphic design company in Delhi NCR. We provide customised branding, logo design, product packaging design, packaging design, website design & development and more. - Designed and developed 20+ pixel-perfect, responsive websites and landing pages for diverse industries, improving client lead generation by up to 40%. - Built interactive 3D and animated websites, helping secure ₹10L+ in new business contracts through superior UI experiences. - Maintained software systems with regular updates and backups, reducing system downtime by over 50%. - Transformed creative concepts into functional, high-performing web interfaces, leading to increased client engagement and satisfaction.
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