Ankita Das

Copywriting, SQL-based data coding and analytics, customer calling and surveying, creative briefing, prompting for image generation, deck creation, and multiple stakeholder discussions.

● Spearheaded end-to-end CRM and loyalty programs for Zomato Dining and District (movies/events/dining), targeting both Indian and UAE markets; drove a 15–20% lift in movie-ticket sales during opening weekends through targeted pre-launch promotions. ● Owned 100% of CRM campaign planning and execution, segmenting audiences by behavior and demographics; this localization improved campaign CTR by ~10% month-over-month (aligning with industry best practices of 30–50% gains). ● Designed and implemented automated customer journeys (WhatsApp, email, SMS) using CleverTap and Gupshup ● Partnered with major merchants (e.g. PVR Cinemas, Starbucks) and media houses to co-market events, extending campaign reach to millions of users.