Ujjawal Poonia

• Developed and executed SEO-optimized content strategies for new business divisions, fostering growth and engagement. Conducted precise keyword research, collaborated with stakeholders to understand audience needs, and crafted engaging content (blog posts, articles, landing pages, white papers) aligning with brand messaging and industry best practices. • Achieved consistent annual growth of 16% in website organic traffic, managed international local SEO listings on platforms such as Google My Business, Bing Places, and Apple Maps, resulting in a notable 20% enhancement in local lead generation across diverse regions. • Amplified LinkedIn followers by an impressive 1200% over 3.5 years through the creation of engaging content and strategic community management, showcasing adept skills in social media growth and audience engagement. • Fostered valuable partnerships with industry organizations, strategically expanding brand reach and influence, reflecting an ability to cultivate and leverage key relationships for brand enhancement. • Spearheaded a successful guest posting campaign, securing placements on high-authority websites and driving a substantial 30% increase in website traffic, demonstrating prowess in content placement and digital outreach. • Led end-to-end logo transition across platforms, coordinating updates online, offline, and in stationary. Managed redesign and reprinting of office materials, collaborated with cross-functional teams, and worked with vendors for signage and packaging updates. • Championed a crucial project to secure the website as part of the Cyber Security Canada certification process. Worked with the HostedScan team for comprehensive reports, utilizing OWASP ZAP Proxy for effective vulnerability assessment. • Designed WordPress pages for diverse business needs. Managed Cloudways server, integrated SSL, and implemented CDN with IT-Infra. Oversaw multilingual websites (English, French, Chinese, Spanish, Portuguese) with 60K+ monthly traffic. Optimized speed, achieving 99/100 on Google Page Speed and A+ on GTMetrix. Enhanced user experience, enhanced performance. • Seamless implementation of GA4, ensuring enhanced data accuracy and insights for informed decision-making. Utilized data-driven approaches to identify conversion opportunities, leading to increased lead generation and campaign optimization. • Supervised all facets of corporate office photoshoot, videography, and 360-degree project, showcasing effective project management skills by adhering to budget constraints and ensuring the delivery of high-quality content within established deadlines.

• Designed WordPress pages for diverse business needs. Managed Cloudways server, integrated SSL, and implemented CDN with IT-Infra. Oversaw multilingual websites (English, French, Chinese, Spanish, Portuguese) with 30K+ monthly traffic. Ensured site security, conducted testing, and optimized speed, achieving 99/100 on Google Page Speed and A+ on GTMetrix. Enhanced user experience, enhanced performance, and enforced On-Page SEO for improved rankings amidst Google Core Updates. • Conducted keyword and content research using SEMrush and Ahrefs. Managed Google My Business, Bing Places, and Apple Maps Listings globally. Applied event tracking in Google Analytics via Tag Manager for custom contact forms. Analyzed website traffic, removed spam, and utilized data for internal market reports. Migrated Universal Analytics to Google Analytics 4 seamlessly. Led Guest Posting project and executed email marketing campaigns. • Consistently posted content on Social Media Platforms, notably increasing LinkedIn followers by 12x in 3.5 years. Managed memberships and partnerships with business-related organisations. Oversaw company merchandise, from vendor meetings and product selection to distribution. Managed corporate office Photoshoot, Videography, and 360-degree photoshoot project.

• Designed visually captivating banners and social media imagery in alignment with brand guidelines. Developed intuitive, user-friendly UI features to enhance overall user experience. Collaborated with clients to understand design requirements and maintained consistency across multiple web pages for a cohesive user interface. • Built websites from scratch with innovative UI features to enhance user experience. improved websites for SEO readiness and increased visibility on search engines. Managed Linux hosting servers, handling website uploads and domain configuration for seamless deployment. Cooperated with cross-functional teams for efficient project delivery. • Executed robust SEO strategies to optimize websites for higher search engine rankings. Conducted keyword research and analysis to maximize organic traffic and user engagement. Monitored website performance and speed, implementing enhancements for improved loading times. United with content teams to develop SEO-friendly content strategies for increased visibility.